I just spoke to a new client and had to break the news – her bio was boring.
Your people want to hear about what makes you unique- not why you’re the same as all the others.
Your Truth Will Set You Free.
People want to hear your truth- and using a story as the medium to tell it is the perfect way to get more clients into your business. Bring your story into your marketing, your talk, your entire business- and you’ll see more interested clients come your way.
Here are some tips to get started:
Share the Truth of YOU
1.) Share the mess. Your bumps along the path to success show your potential clients that you can be trusted to solve their problems.
People aren’t looking for perfect- they want real.
2.) Drop the boring bio! Find a great angle or point of view instead of listing your credentials. You should be answering this question: Why me instead of someone else?
3.) Keep it interesting! Remember to keep your story entertaining- but to the point. You wouldn’t be drawn to something that you thought was boring, would you? Always come back to why your story demonstrates that your business is the perfect fit.
Don’t know what your story is, or even where to start? Dig deep. It’s there. It might be covered up or it may be something that you’re afraid to share, but it’s definitely there.
