I’m writing this from a quiet corner in a hotel in Frankfurt. I’ve been living out of a suitcase for weeks as I’ve been speaking on stage at events. I’ve met many great people – perhaps you were one of them!
Here’s what I’ve been seeing from every stage, whether in London, Berlin, New York or Los Angeles.
People who are good at what they do.
People who care deeply about making a difference.
They’re struggling. They’re not making the money they need and aren’t reaching the people they want to help.
Maybe you can relate to that? Possibly you feel you’re really good at what you do and you dearly want to have a bigger impact with what you do?
Perhaps you know you’re missing something but you’re not sure what?
That’s tragic – for you and for the people you could be helping. And if something doesn’t change, that situation won’t change.
Where do you start?
You have to capture the essence of you, as your story relates to what you do. You could be leaving out the really interesting parts of your story that will make you stand out and pull people to you, that will make you fascinating.
You may even be concealing the parts of your story that will be the most compelling. Most people do.
My client, Ziggie Bergman, did that. As one of the UK’s leading natural beauty experts, she felt she needed to play down that she’d spent 10 years working as a TV producer with the likes of Keira Knightley, Elle MacPherson and Sophie Dahl.
That was what made her different from all the other experts who’d come through a purely beauty or therapy background.
When I rewrote her story and led with this fascinating route, both the Press and public were drawn to her in ways they hadn’t before.
She felt different inside. She had a new grasp of her position and felt so confident that she raised her prices by 60% to position herself as one of London’s most expensive therapists.
Did she lost business?
Business increased by 30%!
What about you?
What are you not seeing?
What’s so very special about you (it’s there)?
What makes you so uniquely qualified to do what you do?
Make a decision right now, see yourself in a clearer light.
Make a decision to be SEEN.
Think about your impact. Think about the difference you want to make.
Think about getting paid what you’re worth and how that would be.
It starts with seeing YOU.
And present YOU to the world.
Is it your time?
Let me know!
HUGS from Hadamar!
Lots of love,
P.S. Pay attention to what pops into your mind once you start asking these questions. Some of that could be vital for your story.