Whatever service you offer, you’re probably not the only person offering it. Agree? Your marketplace is crowded and if you’re in the coaching field, it’s saturated. How do you set yourself apart (and you must)? There is only ONE thing and it’s YOU. It’s your story. If you get this right, it draws clients to you like a magnet. If you get it wrong, you’ll repel people. Here’s 3 keys ways to make your story work to make you stand out and draw people to you: Start from your … [Read more...]
What Happened Next…
I wanted to stay an extra week here in Glastonbury but where? I’d seen an amazing country house high on a hill but it didn’t say, B&B. I spoke to the owner, Michelle, and she said, ‘I’m not sure. I don’t know what I’m doing with the place.’ What happened next is a great reminder for you and me both. The house was gorgeous: huge crystals, velvet couches, Mulberry drapes, Farrow&Ball walls. Michelle said, ‘what do you do? I said, ‘I help people position their businesses to stand out’ and … [Read more...]
Letting go
Have you ever heard something that puzzled you at the time but years later, it made sense? When I heard Dr Wayne Dyer talk about letting go, I couldn’t grasp it. A few weeks ago, it gave me a spectacular result in just a few hours. I was sitting on the sofa in my apartment in Ibiza. It was nine at night and it was still scorching hot. Club music was pounding from Nikki Beach hotel and a band at a beach bar was singing Lionel Ritchie’s All Night Long (all night, all night)! I realised I needed … [Read more...]
Your Secret Sauce
What if there was ONE thing you should be doing that was your secret sauce that would let you help people in your best way and make good money from it? I believe there is! It’s the ‘music in you’ that Wayne Dyer spoke of and when you spot it and bring it out, life and business flows. I met Margaret at my last Expert Formula Masterclass. Margaret is a Business and Life Coach, who is very good at what she does. But so are a lot of others. Does she have a secret sauce? Absolutely. It was … [Read more...]
Your Music
It was 1958. He was 19 and a young Merchant seaman on the USS Vega crossing the Pacific Ocean. Lying on his bunkbed he read the book his Uncle Bill had given him. The book was about a man who got to the end of his life and was filled with regret. It was The Death of Ivan Ilyich. The young man was profoundly moved by the man’s wasted life. He took out a pen and pad of paper and wrote the words, Dear Wayne, don’t die with your music still inside of you. The young man was, of course, Wayne … [Read more...]
Wayne Dyer
About 20 years ago, Wayne Dyer was coming to London to give a workshop. The organisers had booked the main room at Kensington Town Hall and needed over 800 people to fill the room. With 3 weeks to go, they were struggling. They came to me to get my help to get the event featured in newspapers. I managed to get some coverage but it wasn’t enough to boost ticket sales. They were stressed and so was I. Wayne was the only one not stressed and I heard he said, The people meant to be in the room … [Read more...]
You are perfect
How would it feel to know, deep down, that you were perfect to do what you do? When you have that clarity, it changes everything. You’re fired up and self-doubt is banished. I know that’s true because it’s the first thing I do to help people fire up their confidence, attract clients and make more money. Jade is a crystal expert here in Ibiza. She had the usual boring bio. I rewrote it into what I call a powerful positioning paragraph which showed how perfect she was to offer her service. Look … [Read more...]
Money
I used to be mixed up about money and it made it difficult to make money. One sentence flipped my thinking and changed everything for me. I got clear and made money. Of course money isn’t the most important thing in the world. It buys you convenience and you get to support good causes, but it can’t buy you happiness. But I had felt awkward (and perhaps guilty) about making money from helping people. Perhaps you can relate to that? Then one day, I was listening to a home study course … [Read more...]
Is the coaching industry dying?
I’ve just come off a call with my mastermind group in the US. To be honest, the mood was a little bleak. These guys are among the leaders in the coaching field in the States, but the message on most peoples’ lips centred around the idea that the coaching market is imploding. The brutal reality? There are too many coaches. There’s still a need, but because so many life coaches have sprung up over the last few years, there are a lot of coaches struggling to get clients and make a … [Read more...]
Problem
Remember my client Gul? The one who'd sold her restaurant for a considerable six figure sum. Well, I just got off the phone to her and she's in the process of buying a boat, learning to sail and starting a new life. It's truly her dream come true. But, dreams don't come true by just sitting around and waiting for them to happen (unless you win the Euromillions!) This might sound strange, but most dreams start with a problem. Specifically with … [Read more...]
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