This is a special briefing for coaches, consultants, trainers & experts who know they’re EXCEPTIONAL AT WHAT THEY DO, want to CHANGE THE WORLD for the better and FULFILL THEIR PERSONAL, PROFESSIONAL AND FINANCIAL AMBITIONS whilst doing so.
Event Date: 1st July Location: Central London
Hi, it’s Fiona here.
I’m putting an event on. (You’ve probably guessed that from this page already).
It’s unlike any event that’s currently out there, and if you make your living from coaching, consulting, training, or providing any level of expertise, then you need to read the rest of this letter, find out more and book your ticket.
It’s the difference between success and failure.
A fulfilling, rewarding life and a life full of regrets.
Sounds dramatic, right?
But it’s true.
I have tripled my income in the 12 months of working with Fiona, become seen in the media as a top expert in my industry and was recently featured in the Daily Mail and instantly had 3000 responses.
You see, I’ve been working in “coaching” for a very long time.
(In fact, the Daily Mail named me ‘Britain’s Queen Bee of coaching’ as long ago as 2000)
These days I help those who sell their expertise to get more clients, get better results for those clients and experience the benefits that come from doing both of those things really, really well.
And over the years I’ve noticed something.
The correlation between being an excellent authority figure (coach, consultant etc) and the size of your bank account is nowhere near as strong as you’d think.
I know some fantastic experts who are just about scraping by, and conversely I know some coaches who are decent but not exceptional at coaching who regularly pull seven figures out of their business each year.
I’m glad you asked. This is the number one thing I see experts overlooking, and the one thing that will have the biggest impact on their ability to sell their services to the right people and for the right price.
It’s all about positioning.
Positioning is what makes you stand head and shoulders above your competition.
What allows you to reach the people you want to help.
Permits you to charge what you want for what you do.
Means you can live the life you want to live, with the people that matter to you.
Most people overlook it, which is why most people are a long way from super successful.
If that’s you, then I’ve got a harsh reality for you:
You need to get it over it.
Because if you don’t, you’ll always be dreaming and wishing that things were better, without them actually improving one iota.
The good news is that there’s a pretty simple solution to your problem.
Positioning isn’t some “natural born talent”, or something that requires millions of pounds or years of your time.
The right positioning is actually relatively simple to achieve, if you know what you’re doing and you have access to the right information.
How do I know?
I’ve been through exactly the same thing.
A few years ago I decided to take three years out of my business.
I’d done well with the life coaching stuff, but I decided I wanted to be a novelist.
(Long story, I’ll share it with you one day)
When I decided I wanted to return to coaching I hit upon a problem.
The market had changed. Heck, the world had changed.
We quadrupled our takings in less than a month and got to No.2 on Trip Advisor
I landed in a post credit crunch world where people were reticent to part with cash, and much less likely to spend money on generic life coaching services.
Even with my best-selling books and my notoriety, I struggled to sell my services, and struggled to build my client base back up.
I could get the odd gig, but not at the prices I wanted to charge, and not with the kind of people I wanted to work with.
It was then that I realised I needed to reposition myself. Which is what I did.
12 months later, my life was completely different.
Not only did I have a full diary with coaching and consulting appointments, but I was making more money than I’d ever made in my life before AND I was more fulfilled in my work than I’d ever been.
(It’s not a ‘rocket science’ answer)
I entered a brand new market, and did everything I could do to stand out and be seen as the authority.
Told you it wasn’t rocket science.
But that doesn’t mean that it doesn’t require thought.
You see, I could tell you in a couple of sentences about what I did in those 12 months to elevate my positioning and get people desperate to buy from me, but that wouldn’t help you.
You can know the theory on how to improve your positioning, but unless you have it all laid out in front of you, with step-by-step blueprints, advice and support, the chances are that it’s going to be difficult to achieve.
That’s why I want to help you, by peeling back the curtain and unveiling my precise, step-by-step strategy that’ll help you become an authority figure in your industry, generate more leads, create more customers, help more people and build a business and lifestyle that makes you happy.
That’s what I’ll be doing, on 1st July, at my ‘Starmaker Masterclass’,
and you should come.
Here’s what we’ll be covering:
‘How To Position Yourself As An Authority In Your Field’
People are busy, and untrusting. Unless your audience immediately sees you as ‘the authority’ then they’re not going to spend the time getting to know you and your opportunity is lost.
But here’s the snag. You can’t just ‘manufacture’ expert positioning status.
You need to feel qualified to position yourself, confident in your ability in whatever area of expertise you’re in. Once you do that, it’s MUCH easier to achieve ‘expert’ status, and the prize that comes with that is significant.
Come to the Masterclass, and I’ll walk you step-by-step through the process; connecting you to the source of your ability, harnessing it and using it to position yourself as a clear authority figure.
You might walk in unclear about your ability, or how you can genuinely justify your ‘expert’ status, but you’ll walk exuding the conviction that you’ve got something useful worth sharing, completed connected to the source of your credibility.
‘Identifying Your Market's Biggest Problem AND Ensure That You're Solving It’
People make business really complicated, but it’s not. At its most basic level, it’s about identifying your prospect’s problem and solving it.
But lots of people don’t do this properly. And when they don’t, they appear at best a luxury, and at worst irrelevant to the very people they want to help.
Get your problem/solution match right, and you’ll be seen as a necessity and a priority, rather than something to ‘get round to’ (which most people never do).
We’re going to nail your market’s problem at the Masterclass AND make sure that you’re solving it, so you can walk away with a clear idea of who you’re serving, why you’re serving them and how you can help them.
‘Developing Crystal Clear Clarity On How To Present What You Do’
Seven seconds. That’s the amount of time your prospect will give you to personally and emotionally connect with them, via your website, from stage or in video.
It’s not a lot of time. Which means that if you get that first seven seconds wrong, you’ve lost them before you’ve even had a chance to win them.
During the Masterclass we’ll get focused on your seven seconds, how you reach out and talk to the people you want to work with and how you can endear them to you and make them want to work with you.
Saturday 1st July 2017 10am-4pm
The Holiday Inn – Kensington Forum
97 Cromwell Road, London, SW7 4DN
The hotel is at the centre of one of London’s most luxurious areas; South Kensington, only a few minutes’ walk from Gloucester Road tube station. You’ll be fuelled with copious cups of coffee and tea and chocolate and healthy snacks and there are lots of cafes nearby for lunch.
This isn’t the sort of event where you’re sat around a table and forced to talk about your business in front of other people.
Nor is it the sort of event that’s so big that you don’t get a chance to talk to the host (in this case, me)
I’ve chosen a decent-sized room in the The Holiday Inn in Kensington so there’ll be space for about 50, but I won’t sell any more tickets than that.
It’ll be intimate enough to walk away feeling like you’ve had as much face-time as you want, without the self-conscious element of sharing the intimate details of your business and life in from of total strangers.
I had struggled for 3 years to put my passion into a business. 3 weeks into the StarMaker Solution and I got completely clear on exactly what to do and how to make money from it. The difference in how I feel is incredible!
If you sell your expertise for a living, and you want to learn how to position yourself as the go-to, authority figure in your niche, then you should definitely be at the Masterclass. It’s as simple as that.
But let's go a little deeper.
If you’re passionate about what you do, and about making a difference to others, the Masterclass will help you do more of that.
If you want to be the best at what you and offer the best quality service, the Masterclass is the best place to develop those skills.
If you want to make a positive impact on the world and leave your mark, I’ll show you how you can do that at the Masterclass.
And if you want to make good money while doing some (or all) of the above, then look no further.
If you just want to be famous for the sake of being famous…
If you want to be a celebrity, and reap the rewards of that status, without offering anything positive to the world…
If you want overnight success without doing any work…
If you’re expecting to be a star without offering genuine value to your industry…
…the Starmaker Masterclass isn’t for you. Please don’t book on, as your money will be wasted.
This is the bit where most marketers will quote you a huge, exorbitant fee, only to dramatically discount it.
I’m not going to do that. You’re too smart for that, and besides, I only want you to come to this event because you know it’s the right thing for you, your business and your life.
What I am going to do is let you know that the usual ticket price is £997 but if you secure yours before Friday 5th May at Midnight you will qualify for the Early Bird price of £147!
When you consider that the information you’ll receive at this event has the ability to create more income for you and your family and help you to help more of your target market (and perhaps help them increase their income too), I’m sure you’ll agree that that earlybird price is more than fair.
I’ll also tell you that your investment is covered by 100% moneyback guarantee.
Book onto the Masterclass, stay until at least the session after lunch, and if you genuinely think it’s been a waste of your time, I’ll refund you every penny you’ve spent on your ticket.
If you’re on the fence here, now’s the time to make a decision, so here’s my final pitch:
Give me just one day and I’ll show you want you need to do to:
Sound good? Click the button below before Friday 23rd June, secure your ticket and I’ll see you at The Holiday Inn – Kensington Forum on Saturday 1st July.
If you’re still on the fence, can I just ask you one question?
What’s the alternative?
Another year’s worth of scraping by, without the income you want?
Another year knowing that you’re not doing the good you could be doing, because no one knows who you are?
Another year that you get to the end of and you’re no closer to your goals?
They say that fortune favours the brave. It’s true.
Fortune also favours those who are prepared to get off their butt and take action. Right this very second, you have the option to be one of those people. Click the button below and do it now.
Remember, right now you can qualify for the Super Early Bird price, so be sure to take action now and get the best possible deal.
See you in London!