Rule Number 4: Take More Risks
Wednesday, January 18 2006Dear friend,
over the past week I've been doing radio interviews up and down the country to talk about The 7 Rules of Success.
Intriguingly, one question has come up at every interview and it's this - "What is the single biggest difference between successful and unsuccessful people, ie those who achieve their objectives in life?"
Based on three years of interviewing high achievers and twenty years of coaching, here's my answer – successful people aren't scared of failure: they don't allow it to stop them or make it personal. The average person lives in fear of failure, terrified of looking bad in front of others and feeling a failure themselves.
This is precisely what I address in Chapter 4 of The 7 Rules of Success and by the end of it you should be firmly in the camp of the success mindset, understanding the following:
- you are never a failure, regardless of your results
- there are no guarantees of success – all new ventures require a leap of faith
- successful individuals are not dependent on the good opinion of others
- successful risk-takers monitor their results, changing direction, acting decisively when needed
- the only real failure is in never taking a risk
- God loves a risktaker! (that's my guess!)
In this chapter you'll meet:
- a young man who dropped out of university a few months before his finals, ignoring his family's pleading, and became the pioneer of mobile phone ringtones. Within a year he had a turnover of £1 million – that's Alexander Amosu
- a chap who credits his early failure and £1 million debt as teaching him everything he needed to learn for his future success as the founder of the Soho House group with clubs here and in the US – that's Nick Jones
- a man so totally unscathed and undamaged by his previous failures that he was able to convince others to invest in his future plans, and went on to launch the hugely successful Cinammon Club Indian restaurant in London and just recently, Roast – that's Iqual Wahhab
- a woman who took the risk of leaving a secure job to give herself the chance to write and that book became Dangerous Lady, securing the biggest UK advance for an unknown writer – that's Martina Cole who now outsells Stephen King in the UK
I'll be looking at applying this Rule and all the others to your life at my London workshop in February, which you can read more about here. Looking forward to a great day out!
