Know Your Niche
Tuesday, July 11 2006A big thank you to everyone who came along to my Coach's Masterclass on Saturday July 1st! It was a great day, and thank you to everyone who participated and made it such a success.
One thing that came out during the workshop was the importance of finding your niche.
Specialising in one niche area allows you to distinguish yourself from other people in your line of business, and that's true whether you're a coach or in any other kind of business.
Knowing who you are, and what special skills you have to offer to one carefully chosen market, places you ahead of the competition and allows you to target your advertising and hone your skills to meet the needs of that market.
The wonderful Francine Kaye, who is one of our Mentoring team and who has years of experience in coaching her protégés to find their own specialist area, has developed a workshop that is designed to support you in recognising and developing your own niche. You can read more about it online here.
Whether you own a business, are self-employed or work as a consultant - or are planning to make the leap into doing any of those things in the future - this workshop will give you the tools and confidence you need to identify your own niche.
