Welcome to Your Year of Impact and Day 26 of 31 days of living with impact.
One of my teachers is Sonia Choquette. She’s a leading Spiritual teacher and New York Times best-selling author, with 19 books published in over 40 countries. I went to see her recently at her new home in Paris and at the end of the day, I asked her about making money and being spiritual.
Sonia has been criticized for her fees: she charges $800 for a sixty-minute reading. This is an issue for many of us in the ‘helping’ professions, where you may feel awkward or guilty about making money and charging for your services.
Sonia was remarkably clear about the issue and has no confusion over the money issue. She said, ‘I know the value of a reading with me and it can save people making a mistake that could cost them years of wasted time or money.’ She also gave some great advice that you’ll find below.
Eckhart Tolle has been called the ‘spiritual master of our time.’ When I saw him in London, it was in a packed theatre with every seat taken. I paid £50 for my ticket and there were more expensive seats than that. Eckhart has also been criticized for charging for spiritual guidance and he admits to having been uncertain about this. Here’s the interesting thing. When Eckhart did free events, very few people turned up! When he started charging, people turned up. His conclusion is simply that in our culture, people equate value with price. When it’s free, they don’t attach the value to it that they would if they had paid for it.
In my own experience, I know that clients who invest are more committed because they’ve invested. It’s an exchange. Their part of the deal is money and mine is my time and expertise.
- Give something away, so that you’re offering something to everyone if they can’t afford your personal services. I send out Newsletters, post on social media and this Year of Impact group is free and available to everyone.
- Your personal sessions are your premium service. Your time is the most precious resource you have. If people want YOU, they have to pay for YOU.
Make a Difference and Make Money!