Welcome to Your Year of Impact and Day 25 of 31 days of living with impact.
You could be forgiven for thinking that mortgages aren’t the most exciting thing in the world or that the business of selling mortgages may not be the most interesting business. And I bet that very few people go to sleep at night dreaming of a mortgage or wake up with the thought of a mortgage making them jump out of bed!
But. What is exciting is the dream of owning your own home, of finally giving up renting and having your own space. That’s why my client, Anita, is so very successful. She isn’t selling mortgages. She’s offering the solution that mortgages offer – the dream of your own home.
Sticking with homes, there’s nothing too riveting about insurance, but having peace of mind and enjoying living in your rented home is. That’s why Yoko Cruz will sell a lot of her Peace of Mind insurance package, because she’s offering the solution that people want, knowing their rights and knowing their rights are protected when they are renting their homes, giving them peace of mind.
Ziggie Bergman is not selling a facial or facial reflexology. She’s offering a holistic solution to premature ageing, that takes years off your face and lifts your Spirit for life.
Phil Eastabrook is not selling videos. He’s offering a proven way to reach thousands of your ideal customers.
People don’t want the thing you do. They want the result that the thing you do offers.
- Stop selling the thing you do.
- Start offering the solution it gives!