Master Your Mentality

: Image via Wikipedia

‘What one can be, one must be.’
Abraham Maslow

We are living in challenging times when the tremendous fear around us can provoke fear and insecurity within.

The choice facing you is simple: you buy into the paranoia and put your dreams and desires on hold for some ‘better time’ or you develop new strengths, new skills, new attitudes and new ways of looking at life.

Listening to conversations and working with clients, it’s clear that when the times get tough, people divide abruptly into two camps. One takes up the challenges of the times, stretches, rises and adapts.

The other backs down, shrinks and withdraws, waiting for some ‘better time.’

Master of your destiny, or Victim of your history? You decide.

It’s the same with businesses.

Last week, on a Thursday night, I ate at a West End London restaurant – the food was sublime, the champagne exquisite and the room dark and beautiful in that French café way. During the evening only two other tables were taken. My friend, a restaurant critic, explained that all of the above just isn’t enough en ce moment.

She listed central London restaurants that would be full at that moment and others that would be similarly empty, and pointed out the reason. The busy ones were responding to the credit crunch challenge by offering brilliant deals and giving diners good reasons to come out and dine there.

Our restaurant, whilst wonderful, was making no special effort to stand out and attract custom. I wish it well, and hope the owner wakes up in time.

Don’t give up on your goals and dreams, just because ‘the time isn’t right.’